Here is a common scenario which you might be able to see yourself in. You have started your own business. You are required to attend to everything from smallest to biggest tasks. You have to make decisions from trivial to most important ones. By the end of the day, you still have unfinished work to be attended in the morning. 24 hours is not enough for a day and your personal life is suffering at the expense of the business you are building. Here is some advice from Ruth Stuettgen on how to manage the work load of building a success out of your small business.
Important Functions in a Small Business
Owners of new businesses have to carry out all the routine business functions by themselves. These include Direction, management and supervision of matters connected to marketing, sales, finance and customer service. With a small volume of business bringing in small amounts of cash and so many commitments to meet with the available limited resources, hiring supervisors and managers may not be viable. The volume of revenue being generated may not justify this and the deep attention to all aspects requited at setting up stage of a business requires your full attention. The best option becomes doing it yourself. But, for how long?
Outsourcing Relieves You of Some Work
If you are a mumpreneur who started a small business with a small capital base and continue to do everything by yourself, your business may die a natural death as it cannot grow as needed. Your health as the entrepreneur too will be affected from adverse stress. On the other hand if you were to hire many people at the start of the business, for functions like accounting, marketing and various other operations activities, that too leads to failure of business as you cannot afford to incur such high overheads that cannot be sustained. One popular and effective option is outsourcing.
Outsourcing is getting your work done on contract without hiring somebody permanently. Today outsourcing of traditional functions and activities like accounting, recruiting, customer relations and marketing has been made possible with widespread use of the Internet. Small business and marketing is an area which can benefit immensely from online outsourcing to ensure cost- effective options. Even many large corporations outsource much of their office work cutting down costs and improving the quality. No job is too big or too small for outsourcing online.
Best thing about outsourcing is that it is possible to get service providers even from the other side of the world making substantial savings. Consider outsourcing your work and free yourself for more critical areas like planning and innovation. These are better hats to wear than attending to all sundry activities and administrative nitty-gritties by yourself.
The overall result of outsourcing
When you outsource and delegate you will be freed up to do the things your are good at and you can concentrate on those things you love doing. This will allow you to have a better eye-view as well, when you know that someone totally capable is working behind you. You may want to spend less time in the business and more time doing things with your family or for yourself. Free yourself to have that massage or facial, go to the gym or for a walk. Your children will thank you too, when you are able to attend events at school or just have more time for them, rather than spending it at the desk or on the phone.